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CASE STUDY:
Southern California News Group

SwârtAd's multi-platform campaigns—digital, print, outdoor, radio—made a case for  local journalism.

Orange County Register ad
Orange County Register ad
OrangeCountyRegister ad

Image Campaign: Orange County

Working with SoCal News Group marketing executive Bill Van Laningham, SwârtAd positioned The Orange County Register as the authentic news source for its community. 

Orange County Register ads
Orange County Register ad

Image Campaign: Riverside County

A playful headline draws attentions to the uniquely local features of the Inland Empire. 

Our campaign won the Inland Empire Media Award for Best Self-Promotion of the Year.

Riverside Press Enterprise ads
Riverside Press Enterprise ad

Image Campaign: Long Beach

This campaign references Long Beach personalities, neighborhoods, and landmarks to underscore the Press-Telegram's insider perspective on the community.

This campaign references local Long Beach personalities, neighborhoods, and landmarks to convey the Press-Telegram's insider perspective on the community.

Long Beach Press Telegram ads

Radio Campaign: The Inland Empire

SwârtAd brought its hyper-local strategy to the airwaves with radio campaign.

:30 Radio Spot "Coffee House" -
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:60 Radio Spot "Coffee House" -
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:30 Radio Spot "Sunday Morning" -
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:60 Radio Spot "Sunday Morning" -
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